CHERY Brings Its Full Line-up to the 2026 Paris Motor Show Following a Warm Reception in France

Since entering the French market, CHERY has steadily gained recognition among local families for its dependable product quality and technology tailored to their needs, while its market performance has continued to strengthen. On 12 October 2026, CHERY will bring multiple models to the Paris Motor Show and formally unveil “For EU. For Family”, its brand proposition for Europe. The move aims to bring a family mobility experience proven across markets worldwide to more European households.

From “For Family” to “For EU. For Family” — A Promise That Travels

On 12 October, the show’s press day, CHERY will hold a dedicated brand presentation. It will introduce “For EU. For Family”, reveal the models on display and outline its medium- to long-term plans for the EU market, setting out the next steps for the brand’s expansion across Europe.

“For EU. For Family” extends CHERY’s core “For Family” values to the EU market. The brand continues to build on three pillars — Space. For Family, Safety. For Family and Technology. For Family — and has tailored its vehicles to real family life in Europe, including navigating the narrow streets of historic city centers, driving long distances across borders, taking children to school and stocking up on weekend groceries. CHERY has also visited owners and their families in Poland, Romania and Hungary, among other countries, documenting their real-world ownership stories and bringing the value of “For Family” to life across Europe.

Five Models, Every Family Journey Covered

During the public days from 13 to 18 October, the CHERY stand will welcome visitors from across Europe. A dedicated family mobility area will let them experience how the vehicles fit different journeys. Feedback from the first group of CHERY family customers in France is already being shared on social media, with accounts of daily commutes, grocery runs and trips just outside the city building interest in the show. Drawing on this growing owner community, CHERY will present five models in Paris to meet a range of family mobility needs.

TIGGO4 and TIGGO7, the first CHERY models launched in France, received positive feedback from local families in their first month on the market for their space and driving experience. They will appear at the Paris show with a full range of configurations. TIGGO8 caters to larger families with a spacious, comfortable cabin suited to long European journeys. As a premium model in the TIGGO range, TIGGO9 showcases CHERY’s advances in design and intelligent technology. CHERY Q, the brand’s all-electric A0-segment small car, will also make its public debut in the EU market. Designed with smaller families and first-time buyers in mind, its agile handling makes city driving more approachable for new drivers while helping keep passengers comfortable.

“In Europe, For Europe” — Serving Families for the Long Haul

At the Paris Motor Show, CHERY will also explain its strategy for reaching markets across the EU and set out its future plans. The CHERY FAMILY CARE service program for Europe will be introduced alongside the vehicles, bringing the brand’s consistent global service standards to customers throughout ownership, from purchase to long-term use. From its steady start in France to the full line-up in Paris, CHERY is taking a localized approach based on “In Europe, For Europe”, bringing “For Family” to more journeys by European families. See you in Paris on 12 October.