Family Life Under One Roof: “Together. For Family” Comes to Life at the CHERY BRANDING EXHIBITION
The 2026 Chery International User Summit opened in Wuhu, Anhui, in October. Open to the public at the same time, the CHERY BRANDING EXHIBITION brought together vehicles for different family needs, displays of safety and efficiency technologies, smart technology and interactions with users worldwide, making CHERY’s “Together. For Family” philosophy tangible.
A Diverse Product Line-up for Family Mobility
On the lawn outside the exhibition hall, TIGGO V, TIGGO4, Stockman and CHERY Q were lined up on display, drawing families who stopped to view the vehicles and take photographs. Inside, a range of models was presented under the theme of “Space. For Family”, showcasing different family mobility scenarios while allowing visitors to experience the vehicles first-hand and explore their distinctive approaches to interior space and everyday practicality.
For multigenerational families, TIGGO V offers a true three-row, seven-seat layout with space for everyone to travel together. For long family journeys, the rear seats of TIGGO9 CSH can be folded down to accommodate a pushchair and the family’s luggage. For everyday urban commuting, the compact CHERY Q offers another mobility option. Every family has different travel habits, and CHERY’s diverse product display translated these needs into tangible vehicle choices and cabin experiences.
Technology Supporting Safer Family Journeys
Family mobility is about space and comfort, as well as economy and safety. In the CSH (Chery Super Hybrid) technology zone, CHERY presented advances in hybrid efficiency, safety and charging under the theme “CSH. For Family”.
Following several generations of technological development, CHERY’s hybrid system has achieved a thermal efficiency of 44.5% and offers safety capabilities including IP68-rated water resistance and high-voltage shutdown within 2 milliseconds. The display also showcased the ability to charge the vehicle’s battery from 30% to 80% within 20 minutes, together with vehicle-to-load (V2L) capability for devices such as camping lights and electric cooking pots, connecting the technology with outdoor family life.
Under the theme of “Safety. For Family”, a cutaway body structure in the safety zone gave visitors a clear view of the vehicle’s protective design. Features including side curtain airbags measuring up to 2,060 mm in length and configurations with up to 10 airbags reflected CHERY’s continued focus on vehicle safety. By combining technical information with physical exhibits, the display helped visitors understand more directly how CHERY applies technology to safety and efficiency in family mobility.
Smart Experiences Connecting Families Worldwide
Alongside its products and technologies, the CHERY BRANDING EXHIBITION featured smart technology and opportunities for visitors to take part. A charging station beside the all-electric CHERY Q SUV allowed visitors to experience vehicle charging. An AiMOGA humanoid robot was on display, while a quadruped robot interacted with visitors. Photo areas, calligraphy activities and other experiences gave families more ways to engage with the exhibition.
Further inside the exhibition, CHERY’s development and the authentic voices of users worldwide also formed part of the experience. A timeline in the history zone traced the brand’s development since 1997 and its global presence across more than 120 countries and regions. In the user zone, a photo wall displayed messages from real users, bringing family stories from different markets together in the exhibition hall.
From vehicles and technology to the wider brand experience, the CHERY BRANDING EXHIBITION gave visiting families a clear, tangible sense of what “For Family” means in practice. While the automotive industry often focuses on specifications and driving range, CHERY puts families at the heart of mobility, using dependable technology to address their needs for safety and comfort. Ultimately, the exhibition showed how technology can help families travel together with peace of mind.
Note: The figures cited in this article are based on dedicated tests conducted by CHERY. Actual results may vary depending on road and weather conditions, driving style, vehicle configuration and operating environment. Please refer to real-world performance.