From Export Champion to Global Force: The Long-Term Strategy Behind Chery's International Advancement

The year 2025 saw Chery deliver extraordinary results that once again showcased its global breakthroughs as a Chinese auto brand. The company soared 152 places to secure the 233rd spot on the Fortune Global 500, emerging as the fastest-rising automaker in the rankings. Meanwhile, its cumulative vehicle exports surpassed 5 million, setting a new benchmark for Chinese automotive overseas expansion. These two milestones not only underscore the success of Chery’s globalization strategy but also mark its transformation from "China’s Top Auto Exporter" to "a Key Player in the Global Industry"—completing its journey from product export and brand building to value integration.

Chery Group Achieves the "Double 500 " Milestone

Elevating the Brand, Advancing Globally: Establishing Industry Status with a Worldwide Vision

Chery's brand influence in the global market has been validated through multiple authoritative recognitions and strong market performance. In addition to re-entering the Fortune Global 500, Chery ranked first in the automotive category of the 2025 BrandZ Top 50 Chinese Global Brands list by Google and Kantar, marking its eighth consecutive year on the list. In terms of market performance, Chery not only set an industry record with 5 million cumulative exports but also achieved monthly sales of over 30,000 units in the European market, representing a year-on-year surge of nearly 11 times, with new energy vehicles accounting for 45% of sales—showcasing outstanding product competitiveness.

These achievements are underpinned by Chery's continuous advancements in technology. As a key achievement in hybrid technology, the Chery Super Hybrid CSH redefines global benchmarks with its 44.5% thermal efficiency, world-leading hybrid system, and top-tier safety standards. By establishing an innovation network spanning eight R&D centers worldwide and implementing a safety verification system tested in six extreme global environments, Chery has strategically transitioned from "product export" to "technology export," truly embodying the principle of "global cars, made globally."

Proven by Reputation, Built on Service: Winning User Trust with Exceptional Quality

Chery's deep roots in the global market are reflected not only in sales and rankings but also in the trust it has earned through user satisfaction and service systems. In J.D. Power's 2025 Sales Satisfaction Index, Chery ranked first among Chinese domestic brands for the second consecutive year. In 2024, it also topped the charts in vehicle quality, sales satisfaction, and product appeal, making it the only Chinese automaker to achieve this "triple crown." In key markets such as Brazil, Turkey, and Mexico, Chery has repeatedly received awards for customer satisfaction and service quality.

To systematically enhance the user experience, Chery launched the global service brand: "CHERY FAMILY CARE". This system is built around three core pillars—"brand building, safety assurance, and service promotion"—and features dual mechanisms of "five heart warming care" and "5 worry free care." Through continuously optimized service processes and professional support, it provides overseas users with a higher-quality ownership experience. Currently, this service system covers dozens of countries, including Kazakhstan, Turkey, South Africa, and Australia, and offers tailored solutions to meet the climatic characteristics of different regions, making global users feel "the sincerity and reliability of family."

Chery Launches CHERY FAMILY CARE Service Brand, Covering Multiple Service Policies

Striving Together, Resonating Spiritually: Empowering the Brand with Sportsmanship

In its globalization journey, Chery has consistently embodied the values of "pushing limits and daring to dream" through deep engagement with sports. In 2025, as the official partner of the Asian Paralympic Committee, Chery collaborated with representatives from 45 countries and regions to promote the Paralympic spirit. Additionally, Chery partnered with initiatives such as the Nigerian national football team and the Bosphorus Cup sailing race, blending the perseverance of athletes with its own 28-year journey of technological innovation. This synergy complements the resilience and breakthroughs seen in sports with the innovation and progress in the industrial realm.

As Zhu Shaodong, Executive Vice President of Chery International, noted, the Paralympic spirit of "pushing limits and daring to dream" is the intrinsic motivation behind Chery's long-term commitment to technological innovation. This spiritual resonance not only strengthens emotional connections with the brand but also enhances its cultural recognition in the global market.

Executive Vice President Zhu Shaodong Meets with Majid Rashed, President of the Asian Paralympic Committee

Responsibility First, Green Future: Shaping Future Commitments with Long-Term Vision

While driving global business growth, Chery has consistently anchored sustainable development at the core of its strategy. In 2025, Chery was the only automaker selected for Forbes China's "2024-2025 Sustainable Development Industrial Enterprises" list and was included in Fortune China ESG Impact List for the second consecutive year. Notably, at the 2025 Chery Brand User Summit, Chery officially launched the "Global ESG Advisory Alliance," bringing together international leaders and industry partners such as former UN Secretary-General Ban Ki-moon and Faurecia to address global challenges like climate change. In philanthropy, Chery donated $6 million to the United Nations International Children's Emergency Fund to support global education projects and partnered with the International Union for Conservation of Nature to advance the "Cherish Nature" ecological conservation initiative.  

Chery Upgrades and Launches the "Global ESG Advisory Alliance" at the 2025 Chery Brand User Summit.

Chery X UNICEF World Children’s Day

Simultaneously, Chery has established a green manufacturing system integrating "energy regeneration, product energy efficiency, material recycling, and technological innovation," deeply embedding ESG principles into its corporate DNA and global operations. These initiatives reflect Chery's responsibility as a "global corporate citizen" and lay the foundation for broader social recognition in the global market.

Chery's accolades illustrate not only the trajectory of a successful enterprise but also the multi-dimensional values of a global brand in technology, quality, service, and responsibility. They demonstrate that true globalization goes beyond market expansion to encompass the comprehensive export of innovative technology, exceptional quality, a striving spirit, and corporate accountability. Looking ahead, Chery—embracing its identity as a "global citizen"—is actively participating in and spearheading a new global narrative anchored in smart mobility, green ecosystems, and collaborative development.