TIGGOV Front Fascia Design Concept Revealed: Tiger-Inspired Design Brings CHERY’s For Family Value Proposition to Life

As the latest major addition to CHERY Brand’s TIGGO family, TIGGOV carries forward the family’s signature tiger-inspired design language and gives further expression to CHERY Brand’s For Family value proposition. Designed as a new full-scenario, multifunctional mobility choice for families worldwide, TIGGOV brings together family-oriented design, practical performance and everyday usability.

Recently, official images of the new TIGGOV’s front fascia details were released, revealing two defining design elements: the exclusive three-dimensional V-shaped grille and the Tiger Claw LED headlights. These features integrate the TIGGO family’s design DNA with functional performance and family mobility needs, striking a balance between a rugged presence, a technology-led feel and practical usability. With differentiated product strength, TIGGOV is designed to meet the diverse, full-scenario mobility needs of global families.

TIGGOV’s V-Shaped Grille Highlights Tiger-Inspired Design DNA

As the most recognisable element of the front fascia, the V-shaped grille closely echoes the “V” in the model name and corresponds to three core product values: Versatility, Value and Victory. Built around a wide, tiger-inspired front fascia, the grille presents an open V-shaped outline that gradually narrows from top to bottom, creating a layered sense of depth.

Inside, a dark irregular matrix mesh reduces unnecessary chrome decoration, giving the front end a cleaner and more robust appearance that aligns with mainstream design preferences across global markets. The CHERY wordmark is positioned at the upper centre of the grille, replacing the traditional three-dimensional emblem for a cleaner visual effect. The grille connects seamlessly with the headlights on both sides, creating a more integrated front-end line and visually broadening the vehicle’s stance.

Beyond its visual appeal, the grille also places strong emphasis on practicality. Its aerodynamic design helps guide airflow more efficiently and reduce drag, while the large intake area supports the cooling needs of both hybrid and fuel powertrains. In this way, the design achieves a balance between styling and performance.

Also revealed are the Tiger Claw LED headlights, a distinctive exterior highlight exclusive to TIGGOV and an innovative upgrade to the TIGGO family’s design language. Inspired by the sharp lines of a tiger’s claw, the light units adopt a two-layer split structure. The upper horizontal daytime running light extends towards both sides of the grille, creating a whisker-like light signature. The lower vertical main lamp unit echoes the branching outline of a tiger claw, with sharp and precise lines.

The vehicle is equipped with LED light sources throughout. The high and low beams, turn signals and daytime running lights offer a wide illumination range and even light distribution, helping improve safety during night driving. Inside the lamp housing, a smoked base is paired with silver decorative lines, creating a refined look when the vehicle is stationary. Once illuminated, the clear claw-shaped light signature gives TIGGOV stronger recognition on the road.

The full tiger-inspired front fascia of TIGGOV is not simply a styling exercise. It is built around the model’s core family positioning of “one vehicle, three uses,” bringing CHERY Brand’s For Family value proposition into every detail and creating an all-round mobility partner for families worldwide.

The new model combines the rugged body posture of an SUV, the comfortable cabin attributes of an MPV and the flexible expansion capability of a light cargo vehicle. Its front-end outline is square and composed, with a steady and restrained visual style that suits multiple family use scenarios, including daily commuting, long-distance travel and light cargo needs.

This tiger-inspired front fascia adopts a unified global design. Overseas launch markets including the Middle East and South Africa will use the same styling, helping consumers in different regions build a consistent visual impression of the model. Air ducts are added to both sides of the front bumper to further optimise aerodynamic performance, while reserved fog lamp installation areas help improve illumination in rainy weather, waterlogged conditions and on unpaved roads, balancing aesthetics with practical use.

In addition to its exclusive exterior design, TIGGOV is also equipped with a flexible three-row, seven-seat cabin, a removable rear body structure, a complete ADAS intelligent driver assistance system and a sixth-generation CSH powertrain. Together, these features cover a wide range of scenarios including daily family travel, parent-child outings and household mobility, bringing CHERY Brand’s For Family value proposition into every detail.

According to the brand, more official details of TIGGOV, including the side profile, rear design, interior and powertrain specifications, will be released in stages. Stay tuned.