From Ordinary Roads to Extraordinary Peaks! Chery Safeguards Athletes from Multiple Nations on Their Journey to the Asian Youth Para Games

The 2025 Asian Youth Para Games (AYPG) recently kicked off in Dubai. As the Official Partner of the national teams of Kazakhstan, Malaysia, Indonesia, and Iraq, Chery is dedicated to supporting their athletes throughout their journey. Grand send-off ceremonies have been held in Kazakhstan, Malaysia, and Indonesia. The slogan "With CHERY, Born to Rise" not only echoes the Games’ spirit, but also embodies a shared conviction between Chery and the athletes — to fuel sporting dreams with technological innovation, and showcase the innovative strength and responsibility of a Chinese automaker.

Rising Together with Technology as the Wing

At the ceremony in Solo, Indonesia, Zeng Shuo, President of Chery Indonesia, and distinguished guests including Senny Marbun, President of the Indonesian National Paralympic Committee, officiated over the proceedings. A convoy of 10 super hybrid models from the TIGGO family escorted the 120-member delegation – consisting of 89 athletes and 31 officials – to Adi Soemarmo International Airport.

CEO of Chery Indonesia Zeng Shuo encourages athletes at the send-off ceremony

TIGGO Fleet at the Send-off Ceremony in Indonesia

At the departure ceremony in Astana, Kazakhstan, Olzhas Akpambetov, Vice Chairman of Kazakhstan’s National Paralympic Committee, expressed his gratitude for Chery's support. Leveraging its stable performance, the champion model TIGGO7 flawlessly completed its escort mission. Departing from designated assembly points, the fleet safely accompanied the delegation to the airport—not only providing reliable transportation but also reflecting the deep-rooted friendship between China and Kazakhstan in cultural and sports exchanges.

Chery supports the Kazakhstan National Team's send-off ceremony

In Kuala Lumpur, Malaysia, Chery organized a fleet of 26 PHEVs to escort athletes, coaches, and officials to the airport. At the ceremony, Men Lin Bo, Executive Vice President of Chery Malaysia, expressed his deep admiration and high praise for the athletes’ courage and remarkable sportsmanship. Additionally, beyond logistical support, Chery contributed a sponsorship of 29,000 Malaysian ringgit and introduced extra incentives for medal winners, demonstrating tangible support to motivate the competitors.

TIGGO Fleet at the Malaysian Send-off Ceremony

Chery sponsors the Malaysian national team with 29,000 RM to motivate the athletes.

"Standing together is not merely a slogan but all-encompassing companionship – from logistical support to spiritual encouragement," stated a senior Chery executive. As the official mobility partner, the Chery Group leverages its strength—validated by global five-star safety certifications for 55 models—to build a foundation of equitable protection.  It advances its green journey utilizing the award-winning CSH technology (honored as "Hybrid Hero"), and ensures comfortable travel with child- and pet-friendly certifications, infusing the athletes' journey with warmth and strength.

Extreme Innovation: Two Arenas for One Pursuit of Excellence

Chery has long shown a keen interest in premier sporting events: from deep engagements in football, partnering with teams like Spain's national squad and Mexico's Club Tigres; to passionate involvement in rugby, supporting events in Australia and South Africa's Lions; and sustained commitment to niche events like Turkey's sailing competitions and Chile's Dakar Rally. Concurrently, Chery has consistently deepened its cooperation with the Asian Paralympic Committee. It is clear that forging "premium partnerships" with elite sports has become a long-term brand strategy for Chery.

This enduring dedication to global sports ensures Chery's brand remains visible on fields that embody courage, equality, and perseverance. The connection between elite sports and technological innovation is profound: just as athletes on the field strive for faster, stronger performances through struggles, Chery pushes boundaries on the technological front. Starting from a modest "small thatched cottage" on Wuhu's shores, Chery has grown over 27 years into a Fortune Global 500 enterprise with over 18 million users and operations across 120 countries and regions, allowing the brand's striving spirit to resonate deeply with the core of sport.

Chery commits substantial annual investment to R&D, operating over 300 labs and holding more than 43,000 patents. It has fully mastered core technologies like engines and intelligent connectivity. The Chery Super Hybrid (CSH) system achieves a globally leading thermal efficiency of 44.5%, a testament to its technical prowess. This spirit of "breaking limits" aligns with the athletes' daily dedication and relentless effort, jointly narrating a story of growth "from ordinary to extraordinary."

Planting Seeds: Chery's Long-Term Vision

This support initiative vividly reflects Chery's commitment to global ecological co-creation. Guided by the localization principle of "In somewhere, For somewhere, Be somewhere," Chery has deeply rooted itself in these four nations for years. Through local production, R&D, and sales, it fosters employment and industrial chain development, becoming an integrated "corporate citizen." In Indonesia, Chery actively participates in societal development; in Iraq, it continues child welfare and relief projects – this sports sponsorship further extends its social responsibility.

This long-term vision defines Chery's development. The company is listed on Forbes China's "Sustainable Development Industrial Enterprises" ranking, launched the "Cherish the Nature" global project with the International Union for Conservation of Nature (IUCN), and donated $6 million to UNICEF, mobilizing global efforts for ESG through events like charity rides. Substantial annual R&D investment and ongoing public welfare initiatives underscore Chery's sustainable vision of "technology for good, responsibility in action."

From spiritual resonance to technological empowerment and ecological integration, Chery champions sporting dreams across multiple dimensions. As the Dubai Games is approaching, athletes from the four nations embark with faith and courage. Chery will continue to provide reliable products and steadfast companionship, witnessing every determined effort and shining moment, breaking boundaries and ascending to peaks alongside the athletes, writing a brilliant chapter of "Born to Rise."